Brand consciousness has reached another level altogether in the UK. People are devoted to a few specific brands and they keep on checking out the stores of their favorite brands whenever they want to buy certain products. This trend has caught up with online shoppers and many of them regularly visit the websites of their preferred brands.
This brand loyalty does not bring a lot of direct benefits to the customers even though the brand obviously gains a lot from it. The concept of ex branded clothing fashion stores is, therefore, a blessing for these devoted shoppers. Buyers get to choose brand new products from their favorite brands at far more attractive prices than the ones big brands usually offer in their physical stores. These ex chainstore items are not cheap rip-offs, instead, these are high-quality products originally made for the actual top brands following strict standards and regulations.
There are a few reasons why such high-quality products are available at lower prices.
Changing Trends: Brands have to keep up with the changing trends, making them restock their shelves with new products regularly and therefore discontinuing a lot of fashion items that are still on trend. These brands usually have huge levels of stock which is still very much on trend, from the previous catalogue that they end up selling to ex-brand suppliers not only to reduce wastage and storage costs, but also to make space. This ex catalogue clothing for women which is then sold by other companies is fashionable, trendy, and pocket-friendly.
Surplus Products: If there is a surplus created by the manufacturer for some reason, they sell these products – originally made to meet the brand’s requirements – to the ex-brand stores. Most of the ex-brand suppliers in the UK house products from high street labels as well as luxury brands. You can trust the quality and the durability of these garments since these were produced for the big brands even though they were not picked up by them for a given reason.
Missed delivery deadlines, bankruptcy, items of the previous season, old collections, and end of line items are some of the major reasons why ex chainstore clothing fashion stores can source products from brands or manufacturers and offer them to savvy fashion lovers at great prices.
There are quite a few vendors, both offline and online, who have established themselves as ex-chain store retailers. Quite often, they source the garments directly from the manufacturers or the brands and sell them at reasonable prices to their delighted customers.